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Trade Terms

Maintaining the integrity of a brand's pricing strategy is crucial for preserving its value and competitive position in the market.

For bond-X, a protected brand, adherence to the recommended retail price (RRP) is essential across all points of sale within the UK and global marketplace. This uniformity in pricing ensures that the brand is not perceived as undervalued, which could potentially harm its reputation, perceived quality, and future product range.

Strict enforcement of these pricing policies, including terminating affiliations if necessary, upholds market fairness and protects the brand's standing. It's a clear message to all partners that the brand's terms are non-negotiable and are designed to support mutual success in the marketplace.